WNBA’s Chicago Sky Announces Multi-year Partnership with bet365

The Chicago Sky has entered into a multi-year agreement with bet365, officially naming the global betting giant as the Official Sports Betting Partner of the WNBA franchise. The deal marks a significant step for both parties, expanding bet365’s footprint in U.S. women’s professional basketball while enhancing fan engagement through a dynamic branding campaign.

As part of the partnership, bet365’s branding will be prominently featured throughout the Sky’s home arena—including the north-end basket backdrop and the pole pads on both home and visitor hoops. The sportsbook will also secure visibility across the team’s digital channels, social media platforms, in-arena signage, broadcasts, and a variety of promotional materials.

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A spokesperson from bet365 expressed enthusiasm for the collaboration, calling it “the perfect opportunity” to bring the brand’s Never Ordinary experience to WNBA fans. Chicago Sky’s VP of Corporate Partnerships, Alex Teodosi, echoed the sentiment, highlighting the growing influence of sports betting in mainstream sports and the added exposure it brings to both the team and the league. He also emphasized the organization’s commitment to promoting responsible betting and maintaining a positive atmosphere around the players.

This partnership adds to bet365’s expanding U.S. portfolio, which includes high-profile collaborations across MLB, NBA, and NHL franchises. Internationally, the company serves as the Official Sports Betting Partner of the UEFA Champions League and continues to engage fans globally through initiatives like the Big Ticket Giveaway, which has awarded over 2,500 match tickets.

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