SBC Launches Affiliate Leaders Awards

SBC has announced the launch of the Affiliate Leaders Awards, a new initiative celebrating outstanding performance and innovation in the affiliate marketing industry. The Affiliate Leaders Awards will debut on Wednesday, 17 September 2025, from 19:00 to 24:00 at the MEO Arena.

This inaugural edition promises a spectacular evening with a premium networking dinner, entertainment, and a full-scale awards show, designed to highlight excellence and trailblazing innovation among affiliate businesses. The awards will be hosted by Affiliate Leaders, SBC’s exclusive global network for affiliate marketing executives.

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According to Rasmus Sojmark, CEO and Founder of SBC:

Affiliate marketing is a cornerstone of the gaming industry, and affiliates have played a crucial role in its evolution. With the launch of the Affiliate Leaders Awards, we aim to give affiliates the recognition they truly deserve.

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The black-tie gala will honour those driving measurable growth and meaningful impact for the affiliate sector. It will shine a spotlight on creative campaigns, strategic partnerships, and the overall contributions of affiliates across the betting and gaming landscape.

A rigorous judging process, overseen by an independent panel of industry experts, will ensure that only the most deserving entries receive accolades. SBC is committed to ensuring transparency and fairness in the selection process.

Simon Wright, Director of Affiliate Leaders, added:

We’ve worked hard to curate an event that celebrates the incredible impact affiliates have had on our industry. This awards show will not only honour past achievements but also inspire future innovation.

A total of 14 categories will recognise outstanding affiliate efforts. These include:

• Affiliate Employer of the Year
• Affiliate Marketing Campaign of the Year
• Rising Star – Affiliate
• Best Casino Affiliate
• Best Sports Betting Affiliate
• Best Tech for Affiliates

The awards are part of the Affiliate Leaders initiative, which has grown rapidly and now comprises a global network of senior-level affiliate executives. The awards serve as both a celebration and a platform for fostering further growth and collaboration within the community.

Applications Now Open

Nominations for the Affiliate Leaders Awards are now officially open and will remain available until Friday, 4 July 2025. Nominees can be submitted through the official Affiliate Leaders Awards website.