How Player Data Shaped the Next-Gen WagerWallet

Having previously shared a number of fascinating insights into the betting and budgeting habits of players in the US, Neosurf is now inviting the iGaming community to learn how these findings have been built into its product in the second part of the Unfiltered webinar series.

Titled FromResearch To Reality: How We Built Player Feedback Into The Neosurf Wallet, the follow-up discussion will see CEO Americas, Sue Page, and Global CEO, Andrea McGeachin, explain how data from the company’s market research was used to design WagerWalletby Neosurf [SP1] – a next-gen wallet built specifically for the needs of sports bettors and the challenges faced by operators.

Scheduled to take place on Wednesday, June 11 at 10:00am EST (3:00pm GMT), attendees to the webinar will learn how player feedback shaped smart WagerWallet features that support player budgeting and Responsible Gaming without adding friction and provides it tools to help solve common operator pain points, such as the high costs of redeposits.  

Over the course of the webinar, Sue and Andreawill look at what the research revealed about players’ expectations of what the user experience for a digital wallet should be and how these findings were used to improve WagerWallet into a product that could meet those demands. 

In particular, the conversation will explore how WagerWalletbyNeosurf’s in-built budgeting tools and dashboard will provide players with a complete overview of their sports betting spend across multiple
platforms, and provide intuitive, and unintrusive budgeting and RG measures within the payment workflow 

Those wishing to attend the webinar next week can do so by registering their interest here, but for anyone who is unable to join the discussion live, Neosurf will also be sending out a replay of the session to everyone who signs up so that they don’t miss on any of the most important takeaways.

Sue Page, Neosurf CEO Americas, said:

Our Unfiltered Insights: How Players Bet, Budget and Approach Payments and Responsible Gaming webinar gave attendees an in-depth look into what US bettors have come to expect from a digital wallet – and in From Research To Reality, we’ll explore the ways in which Neosurf has incorporated that feedback into our WagerWallet product.

Those who join myself and Andrea for this informative discussion next week will gain a behind-the-scenes look into how we’ve used the findings of our US study to provide a smoother player payment experience that supports budgeting and RG while also tackling common operator pain points and I’m really looking forward to sharing everything that our latest innovation has to offer.

Read More: Neosurf Expands iGaming Payment Solutions to Switzerland.