Gaming Commission Of Ghana Launches National Media Campaign Against Underage and Illegal Gambling

The Gaming Commission of Ghana (GCG) has launched a nationwide media initiative to enhance public education and strengthen regulatory enforcement against underage and illegal gambling. This effort will utilize television, radio, print, and digital platforms to engage diverse audiences across both urban and rural areas.

Growing Concerns About Youth Gambling

Ghana’s gambling industry has expanded significantly, leading to increased youth participation. Reports indicate that minors, particularly students, are using school fees and personal savings to place bets. The Interior Ministry has voiced concern about the rising gambling addiction among schoolchildren, citing its impact on academics and long-term financial stability.

Illegal operators have worsened the situation by enabling underage gambling while disregarding licensing requirements. These businesses operate outside regulatory oversight, undermining compliant operators and exposing minors to financial and psychological harm.

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Regulatory Challenges and Enforcement Efforts
The Gaming Act of 2006 (ACT 721) grants the GCG authority to regulate and monitor gaming activities, including zoning laws to restrict gambling centers near schools and religious institutions. Licensed operators adhere to these rules, but illegal establishments frequently violate them, disregarding age verification protocols.

To counter this, the Commission has intensified enforcement, closing hundreds of illegal betting locations. However, officials recognize the need for sustained public education to ensure lasting change.

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The GCG’s campaign harnesses mass media and digital platforms to extend its reach. By partnering with broadcasters, news outlets, and social media influencers, the Commission aims to educate the public on underage gambling risks, signs of addiction, and the broader societal impact of illicit gambling.

The initiative will feature interviews with educators, behavioral health experts, and policymakers. Additionally, social media will play a key role in targeting younger audiences, with infographics, short videos, and influencer-led discussions amplifying awareness.

Toward a Responsible Gambling Culture

This campaign represents a decisive move toward greater transparency in Ghana’s gaming sector. Through a combination of regulatory enforcement and public education, the Commission seeks to curb illegal operators and protect minors from gambling-related harm. While challenges persist, this initiative signals a shift toward proactive intervention and accountability.

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