Chips Entertainment Names Gabriela Novello as CCO and Business Partner.

Chips Entertainment, a leading developer and distributor of online and VLT games, has entered a new phase in its expansion journey. The company recently announced the appointment of seasoned entrepreneur and GN Empower founder, Gabriela Novello, as a business partner and Chief Commercial Officer (CCO).

Strategic Expansion and Market Growth

Gabriela’s arrival marks a pivotal moment for Chips Entertainment, which has spent the past 15 years driving innovation in the gaming industry. This partnership underscores the company’s commitment to strengthening its commercial strategy, expanding its footprint in Brazil, and entering new global markets. With her extensive expertise in the iGaming sector, Gabriela brings fresh perspectives and deep industry knowledge to the leadership team.

“As a consultant, I had the opportunity to witness Chips Entertainment’s technological excellence and vision firsthand,” said Novello. “Now, as CCO, I’m excited to contribute to advancing the company’s position and expanding our global market leadership.”

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Diversifying the Product Line

Beyond her leadership responsibilities, Gabriela will spearhead commercial strategy efforts as Chips Entertainment prepares to roll out new games tailored for the Brazilian market. Upcoming titles such as São João, Viva Rio Riches, and Parintins are in the certification process and will feature interactive elements, including an in-game betting system that allows players to choose between two competing teams—adding a unique twist to gameplay.

This product diversification aligns with Chips Entertainment’s broader strategy to establish itself as a dominant player in the global gaming sector. By combining innovative mechanics with localized content, the company aims to attract both domestic and international audiences.

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Strengthening Global Presence

Chips Entertainment CEO Alexandre Esteban expressed enthusiasm about Gabriela’s appointment, highlighting her strategic vision as a perfect fit for the company’s mission. “Gabriela is an outstanding business leader whose approach aligns seamlessly with our goal of delivering exceptional player experiences. Her role as CCO and partner is a crucial step toward reinforcing our leadership in Brazil and expanding our global reach,” Esteban stated.

About Chips Entertainment

Established 15 years ago, Chips Entertainment has grown into a highly respected international gaming provider recognized for its innovative approach to digital entertainment. The company’s portfolio spans VLT and online platforms, consistently delivering engaging and immersive player experiences. With a commitment to creativity and quality, Chips Entertainment continues to push the boundaries of game development, solidifying its position as a market leader in the evolving gaming landscape.

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Looking Ahead

With Gabriela Novello now part of the leadership team, Chips Entertainment is poised for a new phase of strategic growth and global expansion. As the company prepares to launch new games and strengthen its international presence, Gabriela’s leadership will play a vital role in driving continued success in the competitive gaming industry.

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