Betika Partners with SJAK to Launch Year-Long Sponsorship Recognizing Top Coaches in Kenya Betika, in collaboration with the Sports Journalists Association of Kenya (SJAK), has introduced a year-long sponsorship program
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ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market. Royal Casino is Denmark’s only land-based and online casino with
Leading online betting platform SunBet, part of the Sun International Group has announced the signing of footballing superstar and world-renowned pundit Michael Owen as their brand ambassador. Owen has signed
Leading online sportsbook and casino operator in Spain and Mexico integrates provider’s cutting-edge esports odds feed Paris, France: 12 March 2025 – PandaScore, the award-winning provider of esports data, odds and
CT Interactive has taken another step in its Latin American expansion by launching its games on Bet4 Perú. This collaboration brings the company’s gaming portfolio to a broader audience in
REEVO has entered into a strategic partnership with Upgaming, a prominent enterprise iGaming solutions provider, to enhance the gaming experience for operators and players. This collaboration aims to diversify and
SportPesa South Africa, the nation’s rapidly expanding sports betting platform, has announced a pioneering partnership with South African MotoGP champions Brad and Darryn Binder. This collaboration brings together the country’s
In the competitive world of online gambling, attracting and retaining customers is crucial for success. Here are some effective digital marketing strategies that gambling operators can implement to stand out
The term “gaming,” previously referred to as “gambling,” is often misconstrued to mean different things in Africa, with different generations perceiving it in varying ways. Older individuals tend to associate
The iGaming industry is one of the most competitive sectors online, requiring operators to continually innovate to stay ahead. One area ripe for transformation is affiliate marketing, a crucial channel
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