RubyPlay Expands Italian Reach with BetFlag Integration

RubyPlay has strengthened its position in the Italian iGaming market through a new content integration with BetFlag, an online brand operating under the Lottomatica Group. The partnership brings over 40 RubyPlay slot titles to BetFlag’s platform, as the supplier continues to grow its presence across regulated European markets.

This latest launch follows previous rollouts with Lottomatica.it and GoldBet.it, both also part of the Lottomatica Group. With BetFlag now added to the mix, RubyPlay is consolidating its footprint within one of Italy’s most prominent operator networks.

Titles included in the BetFlag integration include Book of 8 Riches, Immortal Ways® Buffalo, and Diamond Explosion® Sweet Love — games that have already proved popular with Italian players. The move forms part of RubyPlay’s broader growth strategy, which prioritises partnerships with leading operators in regulated jurisdictions.

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RubyPlay’s continued expansion into Italy comes amid growing demand for locally licensed content. The supplier has signed several high-profile agreements in recent months to enhance its European presence.

BetFlag, founded in 2012 and acquired by Lottomatica Group in 2022, holds a strong market position in Italy, recognised for its diverse and innovative iGaming offering. The integration of RubyPlay titles further enriches its slot portfolio.

Dr Eyal Loz, Chief Product Officer at RubyPlay, commented:

“Our collaboration with BetFlag marks a dynamic progression in our expansion across Italy. Building on the strong momentum with the Lottomatica Group, this partnership allows us to deliver our most innovative titles to a wider audience. We’re proud to offer BetFlag’s players a curated selection of games that combine immersive design, advanced features, and localised appeal, creating standout experiences that go beyond traditional slot play.”

Laviero Saganeiti, Business Development at BetFlag, added:

“RubyPlay’s portfolio brings a fresh and exciting dynamic to our casino offering. Their innovative features and engaging themes have already captured the attention of our players, and we’re looking forward to a successful long-term partnership.”

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