DBET To Sponsor Sweden’s Basketball National Teams

Immense Group’s sports betting brand, DBET, has signed a long-term partnership with the Swedish Basketball Association (SBBF) and the country’s top leagues — SBL Women (SBL Dam) and SBL Men (SBL Herr).

The collaboration will kick off during the 2025 Women’s European Championship and will run through the 2027 Men’s World Championship.

As part of the deal, DBET will sponsor Sweden’s senior national teams and both top-tier leagues, aiming to boost basketball’s reach and connect with more fans across Sweden.

“This is an exciting opportunity for Swedish basketball,” said Susanne Jidesten, Chairwoman of SBBF. “Working with an innovative brand like DBET allows us to grow the sport and engage fans in new ways.”

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Launched in 2024, DBET has quickly made a name for itself in Sweden’s gaming market by promoting responsible betting and being active in the community.

This partnership further highlights DBET’s strategy to support local sports and deepen its presence in Sweden.

“We’re thrilled to partner with Swedish basketball — a sport that’s growing fast here,” said Jesper Kärrbrink, CEO and Chairman of Immense Group. “It’s a great way for us to connect with fans and strengthen DBET’s position in the Swedish market.”

This deal follows DBET’s recent moves in Swedish sports, including collaborations with football icon Anders Svensson and the Swedish Bandy Association, showing its continued investment in local partnerships.

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